Publications – Page 4 – Carolan Research Forum

Publications

Start Here for an introduction to Dr. Fennell's Ideas:

Fennell, G. (1978). Consumers' perceptions of the product. use situation. The Journal of Marketing, 38-47.
Fennell G (1987) A radical agenda for marketing science: represent the marketing concept. In: Dholakia N, Furat F, Baggozzi R (eds) Philosophical and radical thought in marketing. D.C. Health, Lexington, pp 289–306.
Fennell, G., Allenby, G. M., Yang, S., & Edwards, Y. (2003). The effectiveness of demographic and psychographic variables for explaining brand and product category use. Quantitative Marketing and Economics, 1(2), 223-244.
Fennell, G. & Saegert, J. (1996). Globalization issues: The myth of prepackaged solutions. In I. McGovern (Ed.), Marketing: A Southeast Asian perspective (pp. 1 – 27). Singapore: Addison-Wesley.
Bajac, H. (2018). The Thinking of Geraldine Fennell
Fennell, Geraldine, Saegert, Joel and Gilbride, Tim (2002), “Responding to Wants: Do Ad Effects Studies Measure the Right People?” In J. Edell and R.C. Goodstein (Eds), Proceedings of the Society for Consumer Psychology. Washington, D.C.: Society for Consumer Psychology (Division 23), American Psychological Association, p. 142-154.”

Fennell, Geraldine (1975). Fennell, G. R. (1975). What is a situation? A motivational paradigm. The Journal of Psychology, 91(2), 259-269.

A view of motivational and reinforcement phenomena is presented and is used as the basis for a taxonomy of situations.